Project
Tortelloni Launch
Role
Graphic Designer for in-house executions
Contributors
Jessica Grenier Photography, Fortnight Collective
Noodles & Company launched their long-awaited stuffed pasta product, Tortelloni, in the spring of 2021. The campaign entailed fulfillment of entire merchandise kit for in-restaurant and paid digital across all channels. Lead the execution of all creative and photo shoot needs in partnership with agency.
Photographer: Jessica Grenier
Prop Stylist: Tina Gill
Food Stylist: Beth Hawkins
Layout: Tori Hutchens
Campaign Concept: Fortnight Collective
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Copywriting: Fortnight Collective, Mike King
Layout: Tori Hutchens
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Copywriting: Fort Night Collective
Design & Layout: Tori Hutchens
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Copywriting: Fort Night Collective
Design & Layout: Tori Hutchens
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Copywriting: Fort Night Collective
Project
Cauliflower Noodle Launch
Role
Graphic Designer
Contributors
Jeffrey Nieberding, Jessica Grenier Photography, Crispin Porter Bodusky
Expanding upon their Zucchini Noodle launch in 2018, Noodles & Company released their Cauliflower Rigatoni as an addition to their Zoodles and Other Noodles category.
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Project
Cauliflower Gnocchi
Role
Graphic Designer
Contributors
Jeffrey Nieberding (creative direction), Jessica Grenier (photography)
With the addition of an entire menu category of Zoodles and Other Noodles, Noodles & Company developed a gluten-free Gnocchi made from cauliflower that put Noodles into a new category of variety and dietary lifestyle options that do not hold back on flavor.
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Project
Salads Category Test
Role
Graphic Designer/Concept Development
Contributors
Jeffrey Nieberding (creative direction), Jessica Grenier (photography)
Noodles & Company is refreshing their salads category with new and more current flavors. With the introduction of a new salad blend, the Tuscan mix, this gave the salads more volume, color and paired well with existing skews to showcase the variety and fresh flavors that Noodles & Company offers.
Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Project
Zucchini Noodles a.k.a. “Zoodles”
Role
Graphic Designer
Contributors
Jeffrey Nieberding (creative direction), Jeffrey Padrick (photography)
Noodles & Company launched the Zucchini Noodle in 2018, which brought a healthy, low-carb alternative to their menu. This highly successful initiative elevated Noodles & Company to later create a Zoodles and Other Noodles category for their more health conscious audience.
Photography: Jeff Padrick
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jeff Padrick
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jeff Padrick
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jeff Padrick
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jeff Padrick
As an addition to their Asian Noodles category, Noodles & Company is testing three different Asian Broth dishes in three separate markets. An identical approach was taken to each piece of creative, enabling a fair and decisive test for rollout in T1 2023.
Photographer: Jessica Grenier
Food Stylist: Beth Hawkins
Concept: DJ Field
Layout & Design: Tori Hutchens
Photographer: Jessica Grenier
Food Stylist: Beth Hawkins
Copywriting: Chris Jenuine
Concept: DJ Field
Layout & Design: Tori Hutchens
Photographer: Jessica Grenier
Food Stylist: Beth Hawkins
Copywriting: Chris Jenuine
Concept: DJ Field
Layout & Design: Tori Hutchens
Photographer: Jessica Grenier
Food Stylist: Beth Hawkins
Copywriting: Chris Jenuine
Concept: DJ Field
Layout & Design: Tori Hutchens
Photographer: Jessica Grenier
Food Stylist: Beth Hawkins
Copywriting: Chris Jenuine
Project
Plant Based Protein
Role
Creative Director & Graphic Designer
Contributors
Jessica Grenier (photography), Beth Hawkins (food stylist)
With the growing popularity of a variety of plant-based proteins hitting the marketplace, Noodles & Company is testing an Impossible™ product they are naming Impossible™ Panko Chicken and are featuring it on their Orange Chicken Lo Main dish.
Project
Orange Chicken LTO
Role
Graphic Designer
Contributors
Jeffrey Nieberding (creative director), Jessica Grenier (photography)
Noodles & Company is always innovating their menu offerings, and their more healthy twist on an Asian classic helped to refresh their Asian noodle category. The addition of the Lo Mein noodle enhanced their already broad menu of flavors from around the world.
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jessica Grenier
Food Stylist: Beth Hawkins
Project
Pride Crispy
Role
Graphic Designer
Contributors
Jessica Grenier Photography
In a partnership with Out & Equal, Noodles & Company promoted a Pride Crispy during the month of June. Proceeds were donated to O&E. In-restaurant merchandise and digital execution in email and social.
Layout & Design: Tori Hutchens
Copywriter: Mike King
Photographer: Jessica Grenier
Layout & Design: Tori Hutchens
Photographer: Jessica Grenier
Hero Image Layout & Design: Tori Hutchens
Copy: Mike King
Photographer: Jessica Grenier