Project
Tortelloni Launch

Role
Graphic Designer

Contributors
Jessica Grenier Photography
Fortnight Collective

Noodles & Company launched their long-awaited stuffed pasta product, Tortelloni, in the spring of 2021. The campaign entailed fulfillment of entire merchandise kit for in-restaurant and paid digital across all channels. Lead the execution of all creative and photo shoot needs in partnership with agency.

Project
Cauliflower Noodle Launch

Role
Graphic Designer

Contributors
Jeffrey Nieberding
Jessica Grenier Photography
Crispin Porter Bodusky
Beth Hawkins, Food Stylist

Expanding upon their Zucchini Noodle launch in 2018, Noodles & Company released their Cauliflower Rigatoni as an addition to their healthier menu.

Project
Cauliflower Gnocchi

Role
Graphic Designer

Contributors
Jeffrey Nieberding, Creative Director
Jessica Grenier Photography
Beth Hawkins, Food Stylist

With the introduction of a healthier menu, Noodles & Company elevated its offerings by creating gluten-free Cauliflower Gnocchi. This innovative dish not only catered to diverse dietary lifestyles but also delivered exceptional flavor, placing Noodles & Company in a new league of variety and wholesome dining options.

Project
Salads Category Test

Role
Concept Development
Lead Graphic Designer

Contributors
Jeffrey Nieberding, Creative Director
Jessica Grenier Photography
Beth Hawkins, Food Stylist

Noodles & Company refreshed their salad category with new and more current flavors with existing skews to showcase the variety and fresh flavors that Noodles & Company offers.

Project
Zucchini Noodles

Role
Graphic Designer

Noodles & Company launched the Zucchini Noodle in 2018, which brought a healthy, low-carb alternative to their menu.

Design & Layout: Tori Hutchens
Copywriting: Jeff Nieberding
Photography: Jeff Padrick
Food Stylist: Beth Hawkins

Contributors:
DJ Field, Concept
Tori Hutchens, Layout & Design
Jessica Grenier Photography
Beth Hawkins, Food Stylist
Chris Jenuine, Copywriting

As an addition to their Asian Noodles category, Noodles & Company tested three different Asian Broth dishes in three separate markets. An identical approach was taken to each piece of creative, enabling a fair and decisive test for rollout in T1 2023.

Project
Plant Based Protein

Role
Creative Director
Graphic Designer

Contributors
Jessica Grenier Photography
Beth Hawkins, Food Stylist

With the growing popularity of a variety of plant-based proteins hitting the marketplace, Noodles & Company tested and launched an Impossible™ product named Impossible™ Panko Chicken and featured it on their Orange Chicken Lo Mien dish.

Project

Orange Chicken LTO

Role

Graphic Designer

Contributors

Jeffrey Nieberding (creative director), Jessica Grenier (photography)

Noodles & Company is always innovating their menu offerings, and their more healthy twist on an Asian classic helped to refresh their Asian noodle category. The addition of the Lo Mein noodle enhanced their already broad menu of flavors from around the world.

Project

Pride Crispy

Role

Graphic Designer

Contributors

Jessica Grenier Photography

In a partnership with Out & Equal, Noodles & Company promoted a Pride Crispy during the month of June. Proceeds were donated to O&E. In-restaurant merchandise and digital execution in email and social.